Allow Us To Introduce Ourselves..,
Here we will illustrate this position using ourselves as the example - As we know who and what we are - and what better way to introduce ourselves to you, than by our example...
Most of our customers don't know more than they should about what we do or how we accomplish it. Sarah might know the benefits of having a dynamic presence on the web, but very little about what that entails. What is the difference between a static Html site and a dynamic XML site? What are the advantages of one over the other? Which one would best facilitate Sarah's needs? How does cost figure into the equation? What about domain identity, hosting and web site maintenance? Sarah doesn't speak the language, is unfamiliar with the technology and fearful about this strange, new territory...