Who and What Just like declaring a thesis in a term paper, a Web site has to scream the basics at all who land there. We Don’t leave people guessing: Visitors must recognize immediately that your company is whatever you want them to know. This step may not be necessary for Coca-Cola , but for the rest of us, it couldn’t be more critical. Web surfers often have short attention spans. Give them the information they’re searching for before they move on to find it more easily at a competitor. We Make sure your company’s contact information is conspicuous and ubiquitous throughout the site. We may put the phone number at the bottom of each page for example, because we don't want to make people search around for it. It’s 2016, not 1998, and the dial-up experience is neither nostalgic nor comforting. The old eight-second rule–the maximum time consumers generally wait while a site loads–has collapsed to about three-seconds or less, according to Compuware, which has benchmarked Web site performance for more than a decade. If you’re going past three seconds, that's not good. Educating visitors is often a good start - but getting them to return again and again is the real trick. We might make free features available only to registered users. (That list of names becomes a handy marketing tool, later). Free and meaningful incentives features that require continual updates from customers, helps to keep them coming back - and “Repeat visitation" is everything! Utility reigns on the Web. Nothing snares more press, blog posts and chat room banter than a site that actually does something for users. Your site might feature a compelling mobile app that helps users accomplish some special or important task for example. Q Creative Services can provide you with everything your site needs to convert visitors, into customers.